About
I'm Simon, a digital marketer focused on SEO and email marketing. I enjoy figuring out what makes people find a business, pay attention to it, and eventually become customers. I'm especially interested in the little things, from writing better content and improving search visibility to creating emails people actually want to open. I'm always learning, experimenting, and finding better ways to connect businesses with the right people.
Experience
2026 — Present
Full-time
Founder // CEO
Hayzr Technologies
Leading the development and growth of Hayzr, a SaaS platform for Nepali service businesses combining landing pages, appointment booking, payments, and business management tools.
- —Define Hayzr's product vision, brand identity, customer experience, and overall growth strategy
- —Manage the product roadmap, technical infrastructure, operations, and ongoing development from concept through implementation
- —Drive organic growth and digital acquisition initiatives to build Hayzr's online presence and reach prospective service businesses
2025
Intern
Intern
Ace Higher Secondary
Supported event coordination, student outreach, admissions, and digital promotion for the college.
- —Coordinated Teen Fest 2025, supporting event planning, logistics, student coordination, and execution
- —Created digital promotional materials and supported student outreach to promote college events and admissions
- —Assisted prospective students throughout the admissions process while maintaining organized digital records and administrative data
2023 — 2025
Leadership
ICT Club President
Ace Higher Secondary
Led the college ICT Club, organizing events, coordinating students, and managing creative communications.
- —Led ICT Club activities and major college events including Kaleidoscope 2024–2025
- —Coordinated students, teachers, and participants across inter-school events and LAN tournaments
- —Designed social media posts, posters, invitations, and other promotional materials for college events
Selected Work
Expertise
Areas
- —Technical audits
- —Keyword research
- —Content strategy
- —Internal linking
- —Core Web Vitals
- —Structured data
- —On-page optimisation
- —Local SEO
- —SEO reporting
Approach
I treat SEO as a systems problem. Rankings are the result of getting many small things right — crawlability, relevance, authority — and measuring them carefully over time. I spend as much time on technical foundations as I do on content strategy, because one without the other rarely moves the needle.
Side Projects
SaaS platform for Nepali service businesses — landing pages, appointment booking, payments, and business management in one place.
Currently Learning
Server-side tagging
Running a GA4 + GTM server container on a personal project to understand the measurement gap and privacy implications.
AI in search
Studying how AI Overviews are reshaping search intent and what it means for content strategy.
Incrementality testing
Working through geo holdout and time-based holdout methodology for more honest paid media measurement.
Lifecycle email strategy
Going deeper on retention flows — win-back sequences and LTV optimisation using behavioural segmentation.
Tools
SEO
- Ahrefs
- Screaming Frog
- Google Search Console
- GA4
Paid
- Google Ads
- Meta Ads Manager
- Google Tag Manager
- Klaviyo
- Brevo
- Mailchimp
Analytics
- GA4
- Looker Studio
- Google Tag Manager
Education
2025 — Present
B.Sc. (Hons) Software Engineering
University of Bedfordshire
2023 — 2025
Higher Secondary (+2)
Ace Higher Secondary
2017 — 2023
Secondary Education
Little Angels' School